The 110th Anniversary is a year-long, global celebration connecting millions of Harley-Davidson fans across the globe united by a common bond and shared passion for freedom, self-expression and epic adventure. Rockstar Energy Drink supports those who live extraordinary lifestyles and a partnership between the two brands was a natural synergy.
Three main events throughout the year will showcase the partnership: Daytona Bike Week, March 9-16, Sturgis Motorcycle Rally, August 3-10 and the 110th Anniversary in Milwaukee, August 28-September 1. Milwaukee, the home of Harley-Davidson, will play host to the biggest party of the 110th anniversary tour including a performance by legendary musician and 'American Badass,' Kid Rock.
Both American-made brands, Rockstar Energy Drink and Harley-Davidson have created four special edition motorcycles that will be given away to fans throughout the year through both Rockstar Energy Drink and Harley-Davidson social channels.These four custom bikes were built by motorcycle legend, Rusty Coones, out of Illusion Motorcycles in Huntington Beach, CA and will be traveling to Daytona Bike Week, Sturgis Motorcycle Rally, and the 110th Anniversary Celebration in Milwaukee.
For more information go to www.h-d.com/110.